Shared expectations
Align your sales staff and F&I managers around the customer experience, their responsibilities, and the conversations that support your dealership’s goals.
FOR DEALERSHIP GENERAL MANAGERS & SALES MANAGERS
F&I Training
For General Managers and Sales Managers ready to raise the standard across the dealership. Build an F&I culture that connects your sales staff and F&I managers around stronger handoffs, confident product conversations, and shared performance goals.
01PERFORMANCEPERFORMANCE STARTS WITH THE CULTURE
The customer’s experience is shaped by the sales team as well as the F&I manager. A stronger F&I culture starts with shared expectations, consistent conversations, and a clear handoff. Your training should reflect how your dealership actually works.
THE TRAINING FOCUS
Custom automotive finance and insurance training for your F&I managers and sales staff, shaped around your dealership’s priorities.

Align your sales staff and F&I managers around the customer experience, their responsibilities, and the conversations that support your dealership’s goals.
Strengthen discovery, product value, and the handoff from sales to F&I. Help your team communicate consistently while supporting informed customer decisions.
Identify the skills and behaviours behind your gross profit, product penetration, and customer satisfaction priorities. Build a practical training focus for your team.
TRAINING IN PRACTICE
A customer arrives in F&I expecting only to sign paperwork. The F&I manager now has to reset expectations before discussing relevant products.
A sample situation your team could work through in training.
Treat F&I performance as a shared dealership responsibility.
A SHARED DEALERSHIP RESPONSIBILITY
F&I performance is a dealership wide responsibility. The expectation starts on the sales floor. The product conversation happens in F&I. The standard comes from leadership.
Train your sales staff and F&I managers to work from the same playbook. Stronger handoffs. Clearer product value. More confident conversations. Keep gross profit, product penetration, and customer satisfaction at the centre of how your team works.
Set the standard. Build the culture. Raise performance across your store.
Discuss your F&I cultureFOCUS ON BUSINESS RESULTS
Keep gross profit, product penetration and customer satisfaction at the centre of training. Strengthen the team alignment, product conversations and daily behaviours that support those priorities.

EXPERIENCE BEHIND THE TRAINING
Our training is born out of more than nine years of daily work in the field, winning customers through strong performance and customer satisfaction.
That experience informs practical training shaped around your team, your business goals, and the conversations that matter to your customers.
Discuss your training prioritiesCOMMON QUESTIONS
Designed for dealership General Managers and Sales Managers who want stronger F&I performance across the store. Training develops the F&I managers and sales staff who shape the customer experience.
Sales conversations and the handoff influence what customers expect when they reach F&I. Including sales staff helps connect the customer experience and align the team around shared responsibilities.
Yes. Training can be shaped around the performance priorities you set for your store, including gross profit, product penetration and customer experience.
We discuss your team’s needs, then recommend a suitable scope, format and schedule. Share your priorities through the enquiry form to get started.
LET’S TALK ABOUT YOUR TEAM
Tell us about your F&I managers, sales staff, and the performance culture you want to build.